recent work

Created a logo that reflects the brand's identity and innovation in a global market, designing a custom font that enhances its distinctiveness and visual appeal.

Named the product and designed its logo using the same custom font. The name highlights the AI's computer vision capabilities and enhances brand identity through cohesive design.

Designed the product identity and hired a UI/UX designer to carry out that vision in all of our product UI. We collaborate with clients and cross-functional teams to ensure the designs meet user and technical needs.

Our UI undergoes rigorous design, DEIB, and functionality reviews for efficient and enjoyable UX.

We conduct UI/UX design reviews weekly and focus groups testing quarterly.

In creating the brand identity, I designed monochromatic 3D elements to emphasize the brand message. I then brought a 3D designer onto my team to help realize my vision for its evolution.

My team and I create complex photorealistic and stylized 3D scenes, environments, and characters within a video sales tool I designed to help CEOs understand our AI capabilities in a 3D context.

This initiative led to a large-scale 3D environment project, becoming a key asset in our sales and marketing strategy, differentiating us from competitors in the AI landscape.

These scenes have the ability to utilize one use case for contextual understanding across many industries and applications.

Inside of this tool, we address topics identified in a variety of industries, like process automation, identifying and eliminating bottlenecks, quality control and assurance.

Designed this 3D sales tool to be flexible and adaptive to many use cases, problem/solution scenarios, and a near infinite number of sectors and viewing scenarios - trade shows, boardrooms, virtually.

In addition to the beautiful architecture and spaces my team and I designed, it also has a beautiful narrative, graphic callouts/HUD, and UI screens that appear to tell the full story.

This short 3D video my team and I designed demonstrates workplace productivity monitoring in specific plane zones inside a hangar.

Design and oversee the creation of all external-facing materials, including logo development, brand identity, website design, marketing collateral, sales tools, informational videos, and trade show exhibits.

Collaborate closely with my web developer to ensure design and branding cohesiveness, focusing on user testing reviews, bug fixes, cross-platform testing, and optimizing video content and load times.

Using content-driven initiatives from marketing, business development, and strategic innovation, I create event and campaign-specific materials that effectively convey our message in meaningful and contextual ways.

When creating content, I consider how each piece can be utilized in multiple ways, enhancing its value while managing resources effectively. This approach ensures a cohesive brand message across all our external-facing platforms.

For our social media engagement, I create design templates for marketing use and develop unique content for theme-specific posts upon request, enhancing user experiences and engagement.

Developed the brand identity and logo/custom font for the inaugural show at an exhibition space in Brooklyn, NY

Contracted to support the evolution of the space, a creative hub seeking to foster a collaborative environment for work, idea sharing, and art exhibitions post-quarantine, inclusive of creators from diverse backgrounds.

Assisted in securing artists, planning events, and designing the interior for gallery exhibits.

Contracted by an actress-owned fashion line in LA to create their logo/custom fonts, brand identity, website, and marketing materials.

Designed fashion-specific graphics pieces including tags, buttons, patches, trim, and embroidered graphics for luxury golf line.

Designed tag and embroidered graphic.

Created a logo that reflects the brand's identity. The custom typeface improved readability, particularly for individuals with diverse reading needs, including dyslexia, addressing feedback regarding the previous logo.

Named the product and designed its logo using the same custom font. The name highlights the company's mission to provide survivors with tools that prioritize privacy and support healing and justice on their own terms, through the rebranded platform.

Delivered a comprehensive redesign of the brand identity, product naming, product UI, website, and associated marketing materials in collaboration with their in-house team.

These rebranding efforts contributed to a successful fundraising initiative that revitalized the organization and garnered positive press coverage under the leadership of a new CEO.

Contracted by an emerging fitness guru in the bodybuilding industry to develop her brand identity and clothing line.

We collaborated to define her objectives and crafted a distinctive brand identity

This work significantly enhanced her profile, enabling her to access opportunities previously unavailable to her and greatly increasing her brand visibility.

For her social media engagement, I created design templates for marketing use.

Designs included fashion-specific graphics pieces including tags and labels.

Designed fashion-specific graphics for use in her activewear collection.

Additional examples of activewear collection.

Created a series entitled "You Can Work Out Anywhere," which featured videos of her exercising in various locations such as bookstores, bus stops, and parks including hula hooping in Union Square.

Art directed and shot multi-location shoots around the city for use on various platforms including social media.

This series went viral during the COVID-19 pandemic, providing audiences with enjoyable, contextual, and effective workout examples during quarantine.

This series embodies the spirit of her brand, emphasizing inclusivity in fitness and wellness.

Art directed multi-location shoots for the press rollout and completed all photo editing for distribution.

Collaborated with talent, to create a cohesive visual narrative that effectively captured the essence of the project, ensuring all images met the highest standards for promotional use.

Developed the brand identity, website, and all marketing materials for this uniquely focused wellness company in London, England.

Played a key role in the creation of wellness programs, including initiatives for the film industries, leveraging the family's connections in fashion and film.

Focusing on enhancing mental well-being and relaxation techniques, also found to help actors and performers with diverse reading needs like dyslexia.

Following the successful launch in London, collaborated with the owner and founder to explore expansion opportunities in New York, where we toured potential properties and conceptualized initial designs for the New York brand identity,

When creating content, I consider how each piece can be utilized in multiple ways, enhancing its value while ensuring a cohesive brand message across all our external-facing platforms.

My current sculpture collection, "New Growth," has been featured in ten group exhibitions across the U.S. and Europe, showcasing my ability to blend organic forms with contemporary themes.

The collection features 48 pieces largely comprised of vessels and wall hangings.

Utilizing clay and custom mixed glazes I achieve a metallic finish that further emphasizes reflective nature of the theme.

I meticulously hand carve each detail, emphasizing the uniqueness of the creation and mimicking the beauty of nature that inspired the collection.

You can view my work here: audreyzahraafranklin.com